MedBase™ Resource-Based Simulator™

If you had used the MedBase™ Resource-Based Simulator™ to produce your forecasts, you would have been prepared to:

• Justify your proposed promotional plan.
• Validate the relationship between promotional spend and sales.
• Simulate alternative investment strategies.
• Quantify the long-term NPV of a given strategy.

Observation:

When forecasting the value of a compound, there are multiple methodologies available and applied in the pharmaceutical industry (incidence and prevalence, unmet needs, market share projection, analogue analysis etc.). These methodologies may make assumptions about the level of promotional resources needed to achieve forecasted sales. Unfortunately, none of them offer the opportunity to quantify the value of alternative investment strategies.

The MedBase™ Resource-Based Simulator™ Mission

Our mission is to help pharmaceutical industry executives assess the value of alternative levels of promotional support for a given product. The MedBase™ Resource-Based Simulator™ process and tools help define a plan that best meets the company’s strategic imperatives and yields the highest NPV.

The MedBase™/MDECS, LLC Resource-Based Simulator™ Team

Our team has extensive pharmaceutical industry experience in strategic planning, product assessments, promotional response modeling, and in-depth knowledge of available data resources. In addition, we have expertise in applying today’s programming technologies to produce easy-to-use, yet, highly sophisticated software tools. Based on our industry experience and belief that the challenges outlined above are not being adequately addressed, we developed the MedBase™ Resource-Based Simulator™ process for Canada utilizing MDECS? software tools. Our team of professionals can fully manage your forecasting process for you, or give you the opportunity to license our software so that you can do it yourself.