Would you like to confirm that your current field force size and structure is optimized?

Do you want to fully control your field force optimization process?

Would you like to remove the “black box mystique” frequently associated with solutions provided by external vendors?

The process and powerful software tools developed by MDECS™ and marketed by MedBase™ in Canada help you address these challenges head on.

The MedBase™ Sales Optimizer™

MedBase™ Sales Optimizer™ provides tools and processes that make it possible for Canadian pharmaceutical companies to internalize a field force size and structure optimization process. The MDECS™ software tools are easy to modify and can be linked to your existing databases. Because each phase of our process is transparent, we reduce the “black box” mystique that is often associated with solutions delivered by external vendors.

The MedBase™ /MDECS™ Team

Our team has extensive experience in pharmaceutical sales management, strategic planning, sales response modeling, and in-depth knowledge of available data resources. In addition, we have expertise in applying today’s programming technologies to produce easy-to-use, yet, highly sophisticated software tools. Based on our industry experience and belief that the challenges outlined above are not being adequately addressed, we developed the MedBase™ process and software tools. Our team of professionals can fully manage the field force optimization process for you. We will also offer you the opportunity to license our programs, so you can use them on your own.

The MedBase™ Sales Optimizer™ 3-Step Process

Step 1 (Build the Base Plan): sales force reach and frequency call plans for all physician specialties are integrated with individual product promotional plans and market assumptions.

Step 2 (Sales Response Quantification): the MedBase™ Sales Optimizer™ tools help you produce sales response curves for all the current and future products you will be promoting. They also help your team understand and apply crucial concepts of sales responsiveness and carryover.

Step3 (Analysis & Optimization): sales response curves are combined with all pertinent financial information to generate both short and long-term profit functions. Transparent analysis tools will guide you through the optimization procedures. You will be able to determine the optimal field force size and structure that meets your financial goals and organizational constraints.

The MedBase™ Sales Optimizer™ Program

The MedBase™ Sales Optimizer™ program can be your platform of decision support. It contains all of the tools and links each phase of the MedBase™ Sales Optimizer™ 3-step process. All process steps are transparent so that you can clearly determine how inputs impact outputs.

The deliverable of the MedBase™ Sales Optimizer™ process is a field force size and structure that has been analyzed and optimized – your way. Our tools can provide your management with quantitative insights on multiple strategies. Each strategy can be optimized either short or long-term based on the following criteria:

• Sales / Market Share
• Level of Investment
• Profit
• ROI
• Capacity Constraints
• Risk