Who should my sales force be targeting in British Columbia, Manitoba, Newfoundland, and P.E.I.?

How do we target physicians who have opted out of Doctor-Level Data Collection?

Is there a more accurate and reliable way to target physicians in these provinces than the “gut call” of my representatives?

How do I motivate representatives who have the same performance objectives but less data than their peers?

In this day and age, the job of a representative is based on data. Irrespective of the size of the sales force, the proper allocation of resources means that customers must be targeted, and targeting needs data. The difficulty of course is that the availability of data varies tremendously across the country. The answer is MedBase™ Top-Up™.

MedBase™ Top-Up™

MedBase™ Top-Up™ provides comprehensive and accurate doctor-level data across the entire country. This means complete and accurate physician targeting data in each and every province, region, and territory in the country.

Used by numerous pharmaceutical manufacturers, this data is fully compatible with, and has been specifically designed to complement and supplement data from other sources.

The MedBase™ Top-Up™ Team

MedBase™ Top-Up™ data is collected by and supervised by a team of consulting physicians who ensure the completeness and accuracy of all data collected. Our physician-to-physician approach ensures the integrity of the data and the highest possible coverage.

The MedBase™ Top-Up™ Process

Data Collection: Data is collected through a state-of-the-art physician-to-physician call centre using our exclusive peer interviewing process. With this procedure, we are able to generate prescribing profiles on approximately 80% of Canadian physicians with their full informed consent.

Data Preparation: Data is collated, scrubbed, validated, and reviewed by our team of physician-supervisors. It is then entered into our databases for assembly, analysis and delivery.

Data Delivery: Data is delivered on CD-ROM within a custom designed Microsoft^® Excel workbook. Our data includes a complete set of custom utilities for analysis on a national, regional or territory basis, as well as a comprehensive user manual providing step-by-step instructions on how to gain the most from the data. Our data can also be exported into virtually any internal database, including most customer relationship management applications.

Data Confidentiality: MedBase™ Top-Up™ data is collected with full informed consent directly from physicians themselves. Furthermore, no third-party data is included in any MedBase™ Top-Up™ data report. As a result, MedBase™ Top-Up™ data is fully compliant with all Federal and Provincial Privacy Legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and la Loi sur la protection des renseignements personnels dans le secteur privé.

MedBase™ Top-Up™ Data

Clients subscribing to the basic MedBase™ Top-Up™ service will have access to the following data:

• MedBase™ Physician ID Number
• Physician Name, Address, City, Province, Postal Code
• The number of prescriptions written in a typical week for a given therapeutic class
• A Quartile or Decile Analysis for the above data

In addition to base data, clients subscribing to our Expanded MedBase™ Top-Up™ service will also receive data specifically collected to fill their individual needs. Examples of data within this Expanded MedBase™ Top-Up™ service may include:

• The number of prescriptions written in a typical week for a specific pharmaceutical product
• The diagnosis associated with that prescription
• A Market Share Analysis for the above data
• A Quartile or Decile Analysis for the above data