Medical Dialogue™ Peer Influence Programs

Harness the Power of Peer Communication

Peer communication is a proven and respected method of communication among healthcare professionals when the message is believable and relevant.

Whether you’re promoting a new, mature, declining or seasonal product, one-on-one dialogue, colleague-to-colleague, is an effective way to communicate in this stage of increasingly crowded markets, decreased field forces, vacant territories and reduced physician accessibility.

Peer communication has demonstrated its efficacy in a wide range of applications that stretch from crisis management to marketing research. It is also an excellent springboard to CME/CHE seminar recruitment and follow-up.

 

Physicians Connecting with Physicians in a Dynamic Interaction

The Medical Dialogue™ program is dedicated to delivering disease management information via peer communication.

Medical Dialogue™ conducts interactive promotional discussions between healthcare professionals via telephone upon appointment, to promote products using a disease management approach.

We provide a team of physicians who will cover your identified target and therefore optimize your promotional reach. Our communications team will work closely with you to create, adapt and keep your message on target.

Medical Dialogue™ Offers a Multitude of Benefits

Results-Only Accountability

After fixed set-up and physician training costs, you pay only for completed calls.

Speedy implementation allows you to react quickly in the market place

Medical Dialogue™ can work hand-in-hand with your sales force, thus optimizing the reach and effectiveness of your promotional message, either pre-visit, or post-visit.

With experience in data management and direct marketing, we take the daily management off your hands.

You are involved in every step of the message delivery and have an overview on all operations.

Medical Dialogue™ has proven its efficacy through a number of studies, the results of which are available upon request.

With history of activity in Canada the US and Europe, we are focusing on developing the service worldwide, offering a tool of local or global scope.

• Vacant territories
• Technical and highly scientific products
• Educating the GP/FP who no longer has the opportunity to refer his/her patients
• Pre-launch and launch of new products
• Seasonal products
• Mature or declining products
• Products that are not promoted by the sale force
• “No See” and “Low See” physicians
• Hotlines
• Information to the pharmacist
• Compliance
• Continuing Medical Education
• Health education within companies
• Follow-up to physicians who weren’t able to attend a seminar
• Crisis management

Supplement your sales representatives’ efforts and increase coverage of high-potential physicians when it counts the most.

When vacant territories exist or an otherwise profitable product loses its detailing time because of limited resources, Medical Dialogue can help fill the gap.

Medical Dialogue™ has 50%-70% success rate in delivering product messages to physicians who don’t accept, or limit, rep visits.

Maintain a high level dialogue with opinion leaders and specialists that need technical and scientific information to prescribe…

We will only call physicians you have identified. Therefore you provide the audience.

Our access to extensive prescriber-level and profiled databases can assist you in refining your target selection.

In all cases, the physician, previously trained by the client, will speak only of subjects within the framework of the call guide approved by the client.

A personalized doctor-to-doctor letter invites participation in a one-to-one discussion at the convenience of the called-on doctor.

At this stage, the doctor-to-doctor interactive sessions begin, on appointment, at the convenience of the called-on doctor.

A personalized, doctor-to-doctor, follow-up letter includes product prescribing information, inserts and a sample request, if desired.

Qualitative and quantitative information derived from the dialogue becomes part of the call report provided to the client for each individual physician. Custom reports can be quoted upon request.

Proof that Medical Dialogue™ Works

It has been extensively proven that Medical Dialogue™ significantly increases Rxs.

Medical Dialogue™ increased Rx activity in anti-Parkinson’s category (Mature Product)

Participating GP/FP and IM physicians generated 27% more brand prescriptions than non-participants.*

* Test results are a 93.2% confidence level. The Plymouth Group, IMS America, Ltd., Promotional Planning and Evaluation Services. Test results available upon request.

Medical Dialogue™ increased Rx activity in the combination Ace Inhibitor/Calcium Channel Blocker category. (New Launch)

Participating “no-see” CARDs GP/FPs and IMs, generated 101% more brand prescriptions than non-participants.*

* Test results are at 94.5% confidence level. The Plymouth Group, IMS America, Ltd., Promotional Planning and Evaluation Services. Test results available upon request.

 

Medical Dialogue™ increased Rx activity in Antibiotic category (Mature Product)

Participating GP/FP and ENTs in vacant territories generated 11% more brand prescriptions than non-participants.*

* Test results are 91.8% confidence level. The Plymouth Group, IMS America, Ltd., Promotional Planning and Evaluation Services. Test results available upon request.

 

 

 

Unparalleled Peer Communication Marketing

	Penetrate no-see physicians
	Vacant territory coverage
	Increase sales receptivity for mature products
	Increase target reach during launches
	Reach new targets
	High level dialogues about technical products, pre-launch influence
	Seasonal push
	Database management of physicians for future marketing efforts




Download Medical Dialogue™ PDF Brochure (740 KB)