TERRITORY
SUPPORT SERVICES™
Sales Representative Directed Mail
In order to maximize the effectiveness of the pharmaceutical
sales force, PharmaCommunications™ has developed
a comprehensive approach to ongoing direct mail that
has been specifically designed to support the activities
of the field sales force. Called Territory Support Services™,
this approach involves a custom designed, sales representative
driven, follow-up direct mail program directed at targeted
physicians and pharmacists within a given representative's
territory.
With Territory Support Services™, each representative
in the field is provided with their own territory-based
follow-up direct mail program, giving them all the tools
necessary to ensure that their ongoing contacts with
physicians and pharmacists remain at optimal levels.
They determine how many direct mail contacts each of
their key customers should get, they determine the type
of follow-up or ongoing direct mail that is to be sent,
and they determine when the mail is to be sent by activating
the mailing through the Territory Support Services™
system.
The key to the Territory Support Services™ service
is the sales representative's Territory Support Services™
kit, providing each representative with all the tools
required to manage their own direct mail service. The
kit includes:
- Detailed instructions on the Territory Support
Services™ program from a technical standpoint,
along with coverage and follow-up objectives
and criteria as set by head office sales and
marketing management.
- A series of custom designed letters approved
by management that representatives can choose
to have delivered to the target of their choice
at any time.
- Complete 24-hour access to the Territory Support
Services™ service enabling representatives
to access their custom database of targeted
physicians, and to request that letters be sent,
at any time of the day or night, and from anywhere
in the world using Website, E-Mail or Toll-free
1-800 voice or fax lines.
- Complete 24-hour access to Territory Support
Services™ technical support and customer
service, again using Website, E-Mail or Toll-free
1-800 voice or fax lines, ensuring that access
is available at any time, day or night.
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PharmaCommunications™ provides an "all-inclusive"
package for representatives, in addition to an ongoing
reporting and feedback mechanism to ensure success for
the program. Again, as with our other services, PharmaCommunications™
provides an unmatched level of service. We handle absolutely
all the details for the program, including copywriting,
translations, and co-ordination of PAAB approvals at
no extra cost.
Services provided by Territory
Support Services™
- Custom Database Creation
- Direct Mail Tactic Creation
- Access Methodology Development
- Support Materials Development
- Provision of Ongoing Fulfillment Services
- Provision of Ongoing Database Management Services
- Provision of Ongoing Management Reporting
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